Whether we are individuals or businesses, we attach a lot of importance to our assets. We are careful to avoid loss or damage to them through theft or improper use. We spend time, money and effort in managing them so that they give us maximum value.
Shifting patterns in consumer behavior and technology are constantly changing the marketing scene. Email marketing which was the most preferred channel by marketers in the last decade for its low-cost, high-return trait is beginning to lose traction now.
In today’s increasingly globalized world, an enterprise’s success largely depends on its ability to broaden its horizons and cross frontiers of language and culture. But for a small business to cross these limiting barriers on its own is an uphill challenge.
We know that for a business to win, it needs to be where its customers are. Today, roughly half the world’s population (3.2 billion out of 7 billion) is on social media and an average user spends 2 hours and 22 minutes of his day socializing online.
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